How we handle your information.

Plain language. We collect what we need, we don't share it without your permission, and we tell you what we're doing with it.

Information we collect

When you fill out a form on this site — the loss calculator, contact form, or Field Study Program intake — we collect the information you provide directly: name, email, phone (if given), operation details, and any message content.

We use basic web analytics to understand how the site is used (which pages get visited, traffic sources, general locations). We do not use third-party advertising trackers or sell aggregate data.

How we use your information

To respond to your contact request, quote inquiry, or study application
To send product updates if you've opted in to that communication
To improve our products and services based on what operators are asking for
To comply with legal obligations

Data sharing

We do not share your contact information with third parties for marketing purposes. We may share information with service providers who help us operate the site (email service, web hosting), but only to the extent necessary for them to perform their functions.

Field Study Program participants own their farm-specific data. Aggregate findings may be published, but individual operations are anonymized unless you specifically opt in to be named.

Cookies

This site uses essential cookies for basic functionality and analytics cookies to understand site usage. We do not use advertising cookies or tracking cookies that follow you across other sites.

Your rights

You can request a copy of the data we have about you, request corrections, or request deletion. Contact us with your request and we'll respond within a reasonable timeframe.

Updates to this policy

If we materially change this policy, we'll update this page and note the date of the change. Last updated: April 2026.